LinkedIn company pages offer a number of benefits to businesses. First, they serve as an important recruitment tool, with which businesses can find candidates and fill positions within their company. LinkedIn is one of the first places professionals go these days when looking for employment, so it behooves businesses to have a presence there. Company pages also offer organizations the opportunity to post targeted, engaging content to help communicate with their followers. By posting content via your company page, you’ll provide exposure and visibility for your business. In fact, it is the preferred channel for B2B marketers to distribute content, driving more traffic to B2B blogs and sites than any other social media platform.
In addition to its role as a professional networking tool that enables users to make business contacts and build their personal brand, your LinkedIn profile is essentially an online resume. It presents users in a professional way, showcasing their education, employment history, skills, and career achievements. Headhunters and recruiters commonly search for job candidates using LinkedIn, which enables them to perform targeted searches to efficiently find candidates with the qualifications they desire. Your personal profile also allows you to take advantage of LinkedIn groups, which makes connecting with other professionals even easier while providing you with a platform to build your credibility and establish yourself as an expert.