“Statistics suggest that when customers complain, business owners and managers ought to get excited about it. The complaining customer represents a huge opportunity for more business.” – Zig Zigler
Here are some of the most important reasons to approach complaints with an opportunistic attitude:
• Complaints can alert you to problems within your business.
• Complaints give you a chance to actually fix problems to improve your business.
• Complaints give you the opportunity to increase your credibility.
• Complaints allow you a chance to actively engage with your clients.
So, next time a complaint crosses your desk, simply smile and be thankful for the picky customers who are helping to improve your business.